Customized Personalization with Automated Marketing Bot

Customized Personalization with Automated Marketing Bot

Charles Lv8

Customized Personalization with Automated Marketing Bot

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ABBYY Completes Investment from Marlin Equity Partners to Accelerate Growth

May 11, 2021

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ABBYY, a Digital Intelligence company, today announced it has completed a significant investment by Marlin Equity Partners , a global technology-focused investment firm. As a result of this investment, Marlin will become ABBYY’s largest shareholder and be a strategic growth partner for the company’s continued market expansion.

Marlin sees tremendous value in the success we’ve had with our global go-to-market strategy and ability to provide our customers and partners the best Digital Intelligence solutions that help them reimagine how work is done. It is the perfect time to bring on a strong, growth-oriented partner among our shareholders. With Marlin’s proven track record of collaborating with partner companies to accelerate growth, we are excited to embark on a path to capitalize on the huge market opportunity we have in the intelligent process automation market.

Ulf Persson, CEO at ABBYY

IDC estimates1 the Worldwide Intelligent Process Automation (IPA) market will reach $30.5 billion in 2024, which includes the use of automation planning tools that provide the data and statistical analysis to deliver automation faster and more effectively, and the use of AI to automate activities that would formerly be automated manually. ABBYY’s Digital Intelligence platform is key to delivering these capabilities with its industry-leading Intelligent Document Processing (IDP) and Process Intelligence solutions which allow ABBYY’s customers to identify intelligent automation opportunities, understand the processes, content, and manual tasks that drive them, while extending RPA and other automation platforms with AI-based automated document processing.

The decision to partner with ABBYY was based on our extensive market research highlighting ABBYY’s solution strength reflected in its superior technology, scale and customer satisfaction. We saw meaningful potential for continued acceleration in growth across ABBYY’s solutions addressing process automation for enterprises globally. We are extremely excited to partner with ABBYY and continue to drive innovation and value for its customers.

Alex Beregovsky, Managing Director at Marlin Equity Partners

Upon completion of necessary approvals, Alex Beregovsky will join ABBYY’s Board of Directors. Beregovsky is a Managing Director and member of the flagship fund Investment Committee at Marlin. He previously served as Managing Director for Vector Capital and held positions at Goldman Sachs and Bank of America and currently serves as a board member for Clarus Commerce, TaxSlayer, and AVI-SPL.


1 IDC, Worldwide Intelligent Process Automation Software Forecast, 2020–2024, Doc # US45411620, July 2020.

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $7.5 billion of capital under management. The firm focuses on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and an extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has made over 180 investments. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit www.marlinequity.com .

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About ABBYY

ABBYY empowers organizations to gain a complete understanding of their business processes and the content that fuels them with its Digital Intelligence platform. ABBYY technologies are used by more than 5,000 companies, including many of the Fortune 500, and is recognized for its leadership in Intelligent Document Processing (IDP) and Process Discovery & Mining for driving significant impact where it matters most: customer experience, effectiveness, profitability, and competitive advantage. ABBYY is a global company with offices in 14 countries. For more information, visit www.abbyy.com/company/about-us/ .

ABBYY and the ABBYY Logo are either registered trademarks or trademarks of ABBYY Software Ltd. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners and are hereby recognized.

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  • Title: Customized Personalization with Automated Marketing Bot
  • Author: Charles
  • Created at : 2024-10-07 22:35:40
  • Updated at : 2024-10-14 21:02:56
  • Link: https://discover-advanced.techidaily.com/customized-personalization-with-automated-marketing-bot/
  • License: This work is licensed under CC BY-NC-SA 4.0.